Managing and growing a Design team of 7 Product Designers:
- coaching and providing Design feedback that advocates for users and pushes the quality bar.
Contributing to high-level strategic decisions around Product Design and development; partnering with PMs, Tech leads and Marketing to create solutions from concept to launch.
Balancing long-term Design and Business SMART goals with a quick, iterative development process.

Remote

July 1, 2021 → July 1, 2022

Leading the scale of the Design team by mentoring other designers, supporting in the hiring process, and promoting a User-Centered Design culture across the business.
Advocating Design System adoption, introduced new processes and documentation practices that improved Design & Engineering collaboration.
Introduced a new color model to support dark mode, proposing a winning solution with Design tokens that work for both our Design System documentation on Figma and React.

Since September 7, 2020

Envisioning new experiences for the B2B2C solutions that provide training programs to enterprises such as Apple, Microsoft, SAP, Warner, Deloitte, and many more.
Collaborated with the Director of Sales on a new concept for Microsoft4Afrika, which led the Sales team to close an critical expansion deal of 20,000 licenses.
Started Bonsai, Cloud Academy Design System, increasing workflow efficiency of the design team.

Senior Product Designer @ForceManager

Remote

September 18, 2018 → August 31, 2020

Led the complete lifecycle of new projects in the CRM sector: from user research, prototypes, validation through interviews and usability testing, to pixel-perfect UI, Design System components, and writing development-ready job stories.
As Product Manager, successfully coordinated the release of several new features, working closely with other departments (Engineering, QA, Sales, Marketing).
Partnered with other PMs to enhance existing features and present the results to Apple Cupertino (Partner) to meet the new iOS 14 update - the app was featured in the App Store several times.

Head of Design @Sellf

Italy, H-Farm

June 3, 2013 → August 31, 2020

Joined the start-up in the early stages as a solo Designer, helped the founders in shaping the vision of an intuitive mobile-first CRM experience from the ground up: starting from user research, ideation, wireframes, design the final UI working closely with developers, to testing and validation.
Designed the corporate visual identity, which included developing the creative strategy, the brand narrative (landing pages, adv banners, brochures, newsletters, videos), and the company website.
Constantly improved the UX of the products (mobile & web), listening to user feedback and managing the customer support: resolved tickets, conducted user interviews, took care of the knowledge base and the video tutorials.
Partnered with the founders and the Sales team to tailor custom environments and experiences to meet specific big customers' needs.
Achievements: the quality of the User Experience and our teamwork efforts increased the customer base (150K+ customers - 600 companies, such as Generali, Groupama) and led to several prizes, 2 rounds of new fundings, and the exit in 2018. Sellf app was awarded twice by Apple as Best New Business App worldwide and Best Innovative App in Italy.

Remote

October 1, 2014 → December 31, 2014

Enhanced some features on mobile apps, improving the flow and minimizing taps.

Specialized in Interaction Design - Course held by Gillian Crampton Smith and Philip Tabor.

110/110

October 1, 2010 → April 3, 2013

Specialized in Graphic Design.

110/110 cum laude

October 1, 2006 → July 23, 2010