Managing and growing a Design team of 7 Product Designers through ****coaching, mentorship, and constructive design feedback to advocate for users and push the design quality bar.
Balancing long-term Design and Business SMART goals with a quick, iterative development process.
Redesigned career growth framework.

Achievements & Business Impact

Successfully coordinated the Platform Rebranding following the Group Merge, which brings together three leading tech and business skills businesses: QA, Cloud Academy, and Circus Street under a unified brand.
Successfully led (and am still leading) the Accessibility initiative, achieving WCGAC AA compliance within 6 months. This initiative secured a $3M deal and helped retain key clients, like Microsoft.
- Trained and mentored designers to align with the new accessibility requirements.
- Coordinated cross-functional efforts, managing relationships with clients, the Engineering Team, and other stakeholders to deliver results efficiently.
Onboarded and mentored 6 Designers; promoted 3 Designers within 1 year.

Strategic Contribution

Driving high-level strategic decisions across Product Design and Development, partnering with Product Managers, Tech Leads, and Marketing to deliver solutions from concept to launch.

⏫ Promotion from Lead Product Designer to Design Lead & Manager

Lead Product Designer

Remote

July 1, 2021 → April 30, 2022

Scaled Design Operations

Led the scale of the Design team by mentoring other designers and promoting a User-Centered Design culture across the business.
Hiring Manager for Product Design Roles.

Design System & Improved Collaboration

Advocated for Design System adoption, introducing new processes and robust documentation practices that enhanced the collaboration between Design and Engineering.

Dark Mode Initiative

Developed and implemented a new color model for Dark Mode, creating an efficient solution using Design tokens that work with both our Design System documentation in Figma and React.
Led and coordinated the Dark Mode release.

⏫ Promotion from Senior to Lead Product Designer

Senior Product Designer

Since September 7, 2020

Product Innovation

Envisioning new experiences for the B2B2C solutions that provide training programs to enterprises such as Apple, Microsoft, SAP, Warner, Deloitte, and many more.
Awarded “High Innovative” recognition during the Global Company Meeting, voted by the team for delivering innovative design solutions and improving team efficiency.
Launched Bonsai, Cloud Academy’s Design System, significantly improving team workflow efficiency and design consistency.

Business Impact

Collaborated with Sales Leadership on a new concept for Microsoft4Afrika, leading to a pivotal expansion deal of 20,000 licenses.

Senior Product Designer / Product Manager @ForceManager

The CRM for sales teams on the move

Remote

September 18, 2018 → August 31, 2020

Led the complete lifecycle of new projects in the CRM sector: from user research and prototyping to usability testing, pixel-perfect UI design, and delivering development-ready Design System components.
As Product Manager, successfully coordinated the launch of multiple features, by working closely with cross-functional teams (Engineering, QA, Sales, and Marketing).
Partnered with other Product Managers to enhance existing features and showcase the results to Apple Cupertino (Partner) to align with the iOS 14 update - the app was featured multiple times on the App Store.

Head of Design @Sellf

Startup from the H-Farm portfolio, acquired by ForceManager in 2018.

Italy, H-Farm

June 3, 2013 → August 31, 2020

Built the product from the ground up

Joined the start-up as the first designer during its early stages and collaborated with founders to shape an intuitive mobile-first CRM experience from the ground up. Led design efforts as a design team of one, from user research, ideation, wireframing, prototyping, and working closely with developers to test and validate.
Designed the company’s corporate visual identity, overseeing creative strategy, brand narrative, and production of assets (landing pages, adv banners, brochures, newsletters, videos, and website).
Continuously improved products (mobile & web), by listening to user feedback and managing customer support: resolved tickets, conducted user interviews, and took care of the Knowledge Base and the video tutorials.
Partnered with the founders and the Sales team to tailor custom environments for key enterprise clients.

Achievements & Business Impact

Through exceptional User Experience and strong teamwork, we expanded our customer base from 0 to over 150,000 users across 600 companies, including major enterprises like Generali and Groupama.
Contributed to 2 rounds of funding and the successful company exit in 2018.
Sellf was awarded twice by Apple:
- Best New Business App worldwide.
- Best Innovative App in Italy.

UX/UI Consultant @Procore

Remote

October 1, 2014 → December 31, 2014

Enhanced some features on mobile apps, improving the flow and minimizing taps.

Education

Master's Degree in Visual and Multimedia Communication

@IUAV, University of Venice

Specialization in Interaction Design - Course led by Gillian Crampton Smith and Philip Tabor.

110/110

October 1, 2010 → April 3, 2013

Industrial Design Degree

@Polytechnic Institute of Bari